Ecover to 'feel good' at festivals this summer

Eco-friendly cleaning brand Ecover has announced that it is to embark on live marketing activity at major family-focussed festivals this summer.

As part of its 'Feel Good' campaign, launched with its new TV ad which we premiered earlier this month, the marketing activity is set to reinforce Ecover's sustainable credentials.

The £4m campaign enables Ecover to take on the cleaning giants in the industry, the fun factor combined with the message that Ecover is kind to the home, family and environment.

Ecover will be at festivals including Camp Bestival in Dorset, Conbury in Oxfordshire and Lattitude in Suffolk.